Persuasive Verses:
How Outreach & Marketing Copy Are Like Poetry
10 This title might seem just about as strange to you as “How Polar Bears are Like Toucans,” since we tend to see poetry and marketing/outreach writing as utterly different creatures living in different environments. Indeed, I never expected that studying poetry back in college would be the slightest bit useful commercially; I enrolled in poetry classes simply for the pleasure of playing with the written word. Yet, years later when I started professionally writing outreach and sales materials for nonprofits and mission-based businesses, I immediately found myself applying many of the lessons I learned in my college studies of poetry.
The 8 crucial lessons poetry teaches to outreach and copy writers:
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