Make People Like Your Organization
Before They Walk in the Door

You want people to feel connected with your organization, to see it as a supportive friend or mentor and feel a sense of loyalty to it… even if they don’t yet have warm relationships with staff members. Writing is often your organization’s first introduction to prospective clients, donor, or grant funders. How can they feel connected with you before they have even met you?

The answer is simple to understand, but more difficult to achieve: humanize your organization by giving it its own personality when you write about it.

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