Which Should You Appeal to, Head or Heart? Part Two: How About Both?
The last Flight Log explored the pros and cons of writing to appeal to your readers’ heads or their hearts. Which is the best choice depends on the reader, the situation, … and the way the human mind works. A number of Flight Log readers responded with a request for tips on how to appeal to both head and heart at once; fortunately I had already anticipated the question and drafted this article! Read on for two tips on how to assess your reader and three examples of how to appeal to your reader’s head and heart at the same time.
Continue Reading »Which Should You Appeal to, Head or Heart? Part One: Pros & Cons
- On May 08, 2018
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Will data do more to forward your work, or will details of lived experience do more? If you want to persuade people to make a donation or grant, or to choose your method and hire you to provide it, should your writing speak more to readers’ heads or to their hearts? Here are some pros and cons to consider to help you decide which method will work best for each audience and situation.
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