4 Simple Steps
To Creating a Voice that Connects with Readers
- On May 27, 2015
2
In this world of anonymous crowds overflowing with written chatter until we can hardly pick out a single voice, let alone remember it, people respond to your writing only when they feel a connection with you. To earn their attention, your written voice must show real personality, so they feel another human voice speaking to them – one they want to hear. If you actually sit down and think about what you want your voice to convey and how to convey it, the process is simple and the benefit huge – people will listen.
Continue Reading »Two Little Words that Create Community
- On April 08, 2014
- 10
How you frame your work in speech and writing can make all the difference. If your messaging fosters a sense of community, people will want to be involved. Certain words can subtly and powerfully undermine the atmosphere of equality and mutual support on which real community is based, while other words just as quietly and compellingly boost community feeling, transforming how people feel and what they do. Replacing just two tiny, common words can dramatically shift both your messaging and your results, so that people feel eager and gratified to be part of your community and support you.
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