The Most Common Mistake I See:
Can You Guess it? Are You Making It?

Whether I am drawing from previously written materials to write new content, or editing copy drafted by my clients, I see many people’s writing. In this Flight Log, I will discuss the most common mistake I see, both because it’s possible you are making it, and because your competitors probably are. Excelling in areas where your competitors are weak is a great way to stand out from the crowd and get the attention you want.

A Guessing Game

What one, big mistake do you see in all of these (fictional) examples?

1. We have many styles of yoga and other holistic classes. Come check us out!

2. Urban kids love spending the day doing fun activities outside at Beaver Camp. We see them learn and grow throughout the summer.

3. Our participants are very diverse, and many find new or better jobs thanks to the trainings we provide.

Did you find the same giant problem in all three examples?
Click to the next page to read about it.