Make People Like Your Organization
Before They Walk in the Door

You want people to feel connected with your organization, to see it as a supportive friend or mentor and feel a sense of loyalty to it… even if they don’t yet have warm relationships with staff members. Writing is often your organization’s first introduction to prospective clients, donor, or grant funders. How can they feel connected with you before they have even met you?

The answer is simple to understand, but more difficult to achieve: humanize your organization by giving it its own personality when you write about it.

How to Write About What Went Wrong

You know you didn’t measure up. Your nonprofit didn’t meet its objectives, or you made a mistake on your customer’s order, or maybe someone even complained to your boss about you. No one’s perfect; it may have been an honest mistake, or there may have been unforeseen circumstances that transformed a simple task into something like trying to fly a kite on a windless day, or sitting on the ground in a perfect breeze, muttering and grumbling as you picked at the knotted mass of the kite’s tail. Whatever it was, something went wrong and you need to write to a stakeholder about it. What do you do?

4 Simple Steps
To Creating a Voice that Connects with Readers

In this world of anonymous crowds overflowing with written chatter until we can hardly pick out a single voice, let alone remember it, people respond to your writing only when they feel a connection with you. To earn their attention, your written voice must show real personality, so they feel another human voice speaking to them – one they want to hear. If you actually sit down and think about what you want your voice to convey and how to convey it, the process is simple and the benefit huge – people will listen.